The complete toolkit for compliant Amazon review request automation.

Workflow automation built around Amazon's official Request a Review API — with the operational controls, eligibility safeguards, and audit trail enterprise sellers expect.

All review requests are sent using Amazon's official Request a Review API. Follow Up respects Amazon eligibility, timing, and request frequency rules.

Automation rules

Rules that fit how you actually operate.

Build precise automation rules per marketplace, ASIN, fulfilment channel, order value, and refund status. Pause categories during peak. Configure request scheduling by marketplace and product.

  • Per-ASIN request scheduling windows
  • Skip refunded, A-to-z, and high-risk orders
  • Marketplace-specific scheduling presets
Automation rules — Rules that fit how you actually operate.

Official Amazon workflow

Compliant by default.

All review requests are sent using Amazon's official Request a Review API — no custom outbound messaging, no Buyer-Seller Messaging.

  • API-only delivery (no Buyer-Seller Messaging)
  • Localized request flow for every marketplace
  • No custom buyer messaging
Official Amazon workflow — Compliant by default.

Compliance guardrails

We say no when Amazon would.

Follow Up respects Amazon eligibility, timing, and request frequency rules — including opt-outs, exception flags, the one-message rule, and the 5-to-30-day window. If Amazon wouldn't allow it, we don't send it.

  • Opt-out and exception flag enforcement
  • Strict one-message-per-order rule
  • Full audit log per send, per ASIN
Compliance guardrails — We say no when Amazon would.

Operational analytics

Full visibility into your request workflow.

Track requests sent, eligibility outcomes, and request activity per ASIN, per marketplace, over any time window — with a complete audit log of every action.

  • ASIN-level request activity
  • Marketplace-level workflow reporting
  • Export to CSV or your warehouse
Operational analytics — Full visibility into your request workflow.

Multi-marketplace

One dashboard. Every Amazon you sell on.

Connect UK, EU, North America, and beyond. Automation rules and reporting roll up across regions with a single source of truth.

  • 13+ marketplaces supported
  • Per-region scheduling controls
  • Unified currency reporting
Multi-marketplace — One dashboard. Every Amazon you sell on.

Review removal

Get rule-breaking negative reviews taken down.

A prioritised triage queue surfaces every flagged review with an AI confidence score, the exact policy clause it breaks, and the revenue impact in £. Open a case to see highlighted trigger phrases, supporting FBA evidence, and a pre-written submission ready to send to Amazon.

  • AI-scored violations with revenue impact
  • Pre-written, editable Amazon submissions
  • Status workflow from New to Removed with full audit trail
Review removal — Get rule-breaking negative reviews taken down.

See it running on your account.