Built by Amazon sellers, for Amazon sellers
FollowUp is developed by VendLab Ltd. We're using our 15+ years of experience selling on Amazon to launch the review automation platform we always wished we had.
VendLab has spent over 15 years inside Amazon — running our own brands, scaling client accounts to 7 figures, and learning every quirk of Seller Central and the SP-API along the way.
FollowUp is the natural next step: the review-request toolkit we built for ourselves, now packaged as a platform any FBA seller can plug into in minutes.
- 15+ years selling on Amazon across the UK & EU.
- Built and scaled 7-figure brands — our own and our clients'.
- FollowUp is the toolkit we built for ourselves, now available to every seller.
Operators who live and breathe Amazon.
The team behind FollowUp isn't a group of generalists — we're sellers who've spent over a decade inside Seller Central.
15+ Years on Amazon
Navigating Amazon since the early days, helping brands grow and scale efficiently.
UK-Based Team
Proudly based in St Albans, working with sellers across the globe.
7-Figure Operators
We don't just advise — we've built and scaled 7-figure Amazon brands ourselves.
Published Amazon Experts
We've literally written the book on selling on Amazon.
The principles that guide how we build.
How we build FollowUp — and how we work with sellers every day.
Honesty
Straight-talking advice and transparent reporting — no smoke and mirrors.
Teamwork
We win when our sellers win. Partnership is at the core of how we work.
Insight
Turning Amazon's data firehose into decisions you can actually act on.
Forward-looking
Anticipating where Amazon is going, not just reporting where it's been.
Detail-focused
The smallest SKU-level details often unlock the biggest review-rate gains.
Ready to get more Amazon reviews?
Join Amazon sellers using FollowUp to automate compliant review requests across every marketplace. Free during beta.