Get more Amazon reviews with less work.

Follow Up automatically submits Amazon's official Request a Review for eligible orders across your marketplaces. No manual work. Fully compliant.

Free during beta. No credit card required.

Follow Up dashboard showing review requests across marketplaces

Trusted by Amazon brands

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Built for Amazon sellers who want to grow.

Save time, stay compliant, and request reviews with confidence. Set your rules once and Follow Up handles every eligible order — so you can focus on growing your business.

  • Automated review requests
  • Multiple marketplaces
  • Product-level control
  • Full visibility and reporting
  • Compliance with Amazon's rules

Set it up once.
Follow Up does the rest.

A simple, compliant way to request more Amazon reviews.

1

Connect Amazon

Securely connect your Seller Central account using Amazon's authorised connection process. No passwords stored — access is managed through Amazon's official authentication.

Follow Up marketplaces screen showing connected Amazon marketplaces
2

Set your rules

Choose your marketplaces, products, and timing. You control which eligible orders get a review request — by marketplace, ASIN, or product group.

Follow Up products screen showing configurable automation rules
3

Follow Up runs automatically

We submit the Request a Review for each eligible order, on schedule. You can monitor request activity from your dashboard and focus on growth.

Follow Up dashboard showing automated review request activity

Designed around Amazon's rules.

Follow Up uses Amazon's official Request a Review API and only submits requests for eligible orders. No buyer messages, no incentives, no workarounds.

  • Official Amazon workflow
  • No buyer messages
  • No incentives
  • No workarounds
  • Compliant and safe

Everything you need to get more reviews.

Follow Up takes care of the manual work, so you can focus on growing your Amazon business.

Automated review requests

Set the rules once and Follow Up automatically handles eligible orders.

  • Rules per marketplace, ASIN, and product group
  • Automatic submission of eligible Request a Review calls
  • Skip refunded or ineligible orders
Follow Up product rules screen

Multiple marketplaces

Use Follow Up across all your Amazon marketplaces from one simple dashboard.

  • UK, EU, North America, and beyond
  • Per-marketplace scheduling controls
  • One connected view of request activity
Follow Up marketplaces screen

Product-level control

Choose which products to include, set timing rules and exclude specific ASINs.

  • Include or exclude individual ASINs
  • Product-group timing rules
  • Changes apply to future requests only
Follow Up compliance guardrails screen

Full visibility and reporting

See requests, eligibility, performance, and an audit log of all activity.

  • Request status per order
  • Eligibility outcomes and skips
  • Complete audit trail
Follow Up reporting dashboard
Follow Up review monitoring screen showing potentially non-compliant reviews flagged for review

Alert non-compliant reviews.

Follow Up monitors new product reviews and flags reviews that appear potentially non-compliant with Amazon's review policies, so you can take action to protect your ratings.

  • Review, rating, product, and date in one queue
  • Flagged for review with a potential removal reason
  • No guarantee of removal — you stay in control of every case

Simple pricing.

Free during beta. No credit card required.

Beta

£0

Full access while we're in beta.

  • Up to 1,000 orders/month
  • All marketplaces
  • All ASINs
  • Compliance guardrails
  • Audit log
  • Email support
Get started free

No credit card required.

After beta

Simple, usage-based pricing.

Our pricing will be based on your monthly order volume, with clear and transparent tiers.

We'll share full details before beta ends, and existing users will be given priority access.

Get notified

Built by Amazon sellers, for Amazon sellers.

Follow Up is developed by VendLab Ltd. We're using our 15+ years of experience selling on Amazon to build the review automation platform we always wished we had.

The VendLab founders, the team behind Follow Up

VendLab has spent over 15 years inside Amazon — running our own brands, scaling client accounts to 7 figures, and learning every quirk of Seller Central and the SP-API along the way.

Follow Up is the natural next step: the review-request toolkit we built for ourselves, now packaged as a platform any seller can plug into in minutes.

  • 15+ years selling on Amazon across the UK & EU.
  • Built and scaled 7-figure brands — our own and our clients'.
  • Follow Up is the toolkit we built for ourselves, now available to every seller.

Get in touch.

Have a question or want to learn more about Follow Up? We'd love to hear from you.

Email

support@getfollowup.xyz

General enquiries

Use the form and we'll get back to you as soon as possible.