Inside Amazon's TOS. By design.
Follow Up exists because there's a right way to ask for reviews — and a wrong way that gets accounts suspended. We only build the right way.
Official Request a Review API
Every message is sent through Amazon's documented Request a Review endpoint. We never use Buyer-Seller Messaging for review prompts and never send custom content outside the approved template.
The one-message rule
Amazon allows exactly one review request per order. Follow Up enforces this strictly — duplicate sends are impossible by design, even across team members and timezones.
Honoured timing windows
Requests are only sent between 5 and 30 days after order delivery, the window Amazon defines as eligible. Outside that, we don't send. No exceptions.
Opt-out & exception flags
Buyers who opted out, orders flagged for refunds, A-to-z claims, or seller-feedback exceptions are automatically excluded — every time, in every marketplace.
Full audit log
Every send, skip, and rule change is logged with timestamp, user, and reason. Export the audit trail any time — useful for internal reviews and Seller Performance enquiries.
- No custom outbound buyer messages
- No incentivised reviews
- No targeting positive-only buyers
- No fake or seeded reviews
- No bypassing opt-outs
- No grey-hat hacks of any kind
Sleep well. Sell well.
The most boring review tool on the internet — and that's the point.